Caprice has launched a new lingerie line!!!!

Caprice shows off her tacky new lingerie collection

Caprice

Caprice unveils her latest lingerie and swimwear collections with her dog at Liverpool Fashion Week.    Caprice is used to modelling lingerie all round the world and strutting down the catwalk.  And now she is at Liverpool fashion week showing her new range of undies to WAGs and soap celebs.

The range has received mixed review and with few papers saying it was basically “tacky and crap”.


Frills and spills: The fashion event included a high-cut leopard print swimsuit and best selling bikinis

Cheap and cheerful: Orange-tanned models in platform stilettos took to the catwalk at the Adelphi Hotel

Caprice

Pre designing and causing a stir

Caprice

Then and now: Caprice back in 1996 when she hit the headlines for her revealing lace Versace dress and her latest campaign for her own swimwear range

Caprice new Valentine range

Shots of CAPRICE.

The supermodel and former Celebrity Big Brother star has just relaunched her sexy By Caprice lingerie range, cunningly in time for Valentine’s Day.

The saucy undies are part of her spring and summer collection – and the star has taken extra care to cater for all tastes.

www.caprice-online.com

Caprice said: “I’ve got everything from traditional hot red sets to pretty pink lace shorts and sultry black basques. “From day one I’ve been totally passionate about creating lingerie that makes women feel confident, sassy and gorgeous!  “I personally design every piece in the collection from scratch and have created the most flattering designs that make women feel fabulous. And Valentine’s Day is THE time of the year when you can either spoil yourself or spoil someone else with the gift of lingerie.”

Available in the following sizes and strating at £18.

Style
Size
Bra/ Basque
32A to 38DD
Thong/ Short
S, M, L

Caprice

ROXY

  • Padded plunge Italian satin bra with gathering detail and ribbon trim. Available in Hot Red/Ebony and Gold/Ebony
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CHERRYS

  • Padded plunge balcony bra with all over cherry print and matching pant with tie up detail. To compliment the set, a matching camisole. Available in Cherry Print of Lipstick/Sugar/Green.
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FLEUR

  • Caprice’s best selling gel bra with embroidery and charm detail, available in Ebony/Lipstick, Angel Delight/Aloe, Ebony/Turquoise, white with satin pink ribbon detail & Black with Black organza ribbon detail.
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Caprice setting up with Next !

Caprice a true business woman!

Not just a pretty face: Can model Caprice’s bras give Next a boost? a question raised in the Daily Mail this week
High street giant Next has chosen model Caprice’s ‘By Caprice’ lingerie line to be the first branded product stocked in its stores. Dropping into store this week, the successful underwear brand, which is already stocked nationwide in Debenhams, Littlewoods and Asos.com, is owned, designed and fronted by the model-turned-entrepreneur.


Caprices range is affordable with her bestselling ‘Can Can’ bra, £18, and shorty, £10, and the ribbon-trimmed ‘Electra’ bra, £20, and thong for £10.
Caprice is a canny business woman and she said ‘I’m a conservative businesswoman and react fast – we’ve actually grown. More expensive brands are suffering, and customers are turning to us where you can buy a set for under £30’ The low price point does not mean a sacrifice in quality. Caprice personally visits her factories in China.
‘Customers are smart! They want quality.’ Next added ‘We are thrilled to be teaming up with Caprice’ says Natalie Pead, Head of Public Relations at Next. ‘Our customers can now benefit from a wider choice over several different ranges’
‘A new high-impact TV advertising campaign is also helping to boost the brand’s profile. Featuring a cameo from Dannii Minogue, the cinema-length 60-second commercial stars Brazilian supermodel Emanuela and male model of the moment Paul Sculfor (current squeeze of A-lister Cameron Diaz), as well as a soundtrack by hot indie band Scouting For Girls.
What’s more, the label is continuing to invest – it will spend £40m refitting stores in the next year. ‘We have maintained advertising spend and improved the quality and design of our clothing and Home ranges’, it announced in a recent press release.
The ‘By Caprice’ lingerie range was originally launched in 2001 as part of a licensing agreement with Debenhams. Caprice dissolved the agreement in 2006, however, investing her own money in order to take the brand forward. ‘I look back and think “I had major nerve!” I don’t have any equity partners and it took £500,000 just to open the doors! I had no idea what I was getting myself into!’
The move proved financially sound though. ‘Usually a company won’t start making a profit for two and a half, three years,’ she continued. ‘I started making a profit after a year and a half, and I have no debt. ‘It’s all about figures. I’ve stayed pretty quiet, but I can show people on paper now – people don’t believe it till they see it’.
Last year saw the addition of swimwear and nightwear collections, while an evening wear range exclusive to Littlewoods, ‘Glam by Caprice’, launched earlier this year – and when asked about the future of the brand it seems she has no intention of slowing down. To me she is a woman to watch, affordable lingerie that also looks hot…..
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