British women are reported that they are not bothered about their underwear! I beg to differ!

In a new report that was printed in May by  Mintel, they reported that British women are anything but fashionable when it comes to buying underwear. Grey, saggy knickers, holey vests and fraying bra straps don’t conjure up the sexiest image! They go on to say “But this is what it takes for British women to go out and get themselves some new underwear. In fact, this research from Mintel finds that 60% of women will only ever buy underwear when it needs replacing. By comparison, just three in ten (31%) splash out on bras and pants for special occasions”.

“Despite the return of saucy Burlesque shows by Dita von Teese and others, check out the my blog entry about Dita and check out what she gets up to and also check out the Dita Posting- Dita wears jeans on the Schultz  Blog.   British women still take a functional and practical approach to underwear, and clearly don’t see it as something that can be really sexy and alluring,” comments Katrin Magnussen, senior fashion analyst at MINTEL.

  • “The underwear industry needs to encourage women to go out there and spend their hard earned cash on beautiful lingerie that makes them feel really special. We need to see more advertising that is fun but also seductive, as the last time we really saw anything along these lines was the ‘hello boys’ campaign from Wonderbra, and that came out almost 15 years ago,” she adds.

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  • Popular TV programmes such as ‘What not to wear’ and Gok Wan’s ‘How to look good naked’ recommend that women should always have a combination of structured underwear to look good and sets that are a little racier to feel good. And yet, Mintel’s research shows that only a third (34%) of women buy matching bras and knickers and a similar proportion (36%) still mainly buy multipacks. The message is just not getting through.
  • They go on to say – Britain’s women are also not investing in the underwear that they do buy. In fact, Mintel’s research shows that most women (63%) spend less than a tenner a month on their undies, compared to just 7% who spend between £21 and £40 a month.
  • What is more, swarms of women are now also buying their smalls from value retailers and supermarkets. In fact, although M&S still leads the way, with 51% of women buying underwear there, almost half (48%) went to Tesco, Matalan, Primark or ASDA for their bras and pants last year.
  • “Buying underwear at value retailers or down the local supermarket does mean that women get more pants for their pound. But buying cheap often comes at a price, as the underwear is unlikely to last as long as more expensive pieces and will need to be replaced more regularly,” explains Katrin Magnussen.
  • With women increasingly looking to bag a bargain, the market for bras and pants has seen only around 3% growth year on year since 2004, with spending last year reaching £1.2 billion.
  • “To try and stem the trend towards cheaper underwear, retailers including Primark and Topshop, are now introducing more up-market ranges to convince women that they should invest a little more. With some real care and attention going into the design and manufacturing of these ranges, they are also less likely to fall apart quite as quickly as some of the less expensive ones,” comments Katrin Magnussen. Men need to pull their socks up
  • And while the ladies refuse to shell out for new underwear for themselves, men still depend on other people to do their dirty work. In fact, over one in four (27%) men say that their partner buys their underwear, while 15% receive most of smalls as gifts.

At Schultz we find that the ladies that buy our underwear love the exciting and flirty underwear and come back and buy even more, with new ranges on the horizon this will give our customers greater choice and more exciting straplines and colours.  Underwear needs to be comfortable is the feedback we get from a lot of our customers and Schultz Underwear for women fits that bill.  It is comfortable and made from 100% pure cotton that fits snugly and sexily.  We may not make the matching bras but I  know some great companies that do such as Ultimo, Agent Provacateur if you want to spend more money and of course other good online sites are Naturallyclose and  Bravissimo for the fuller cupped lady, to name but two.  Come on ladies we have no excuse and especially with the sales on at the moment we can bag a bargain as well as some new undies.  So throw out the old and on with the new and let’s feel hotter than ever.

Talking of hot Schultz Pink Heatseeker briefs have proved a very popular number leading up to Christmas – we can only guess that many of them were presents and nestled under the Christmas tree on Christmas morning.

Or the very popular “Coming Soon” yes very flirty! White Y-Front.  As everyone loves an optimist, and none more so than everyone here at Schultz Jeans. We love having fun and we think these pants are sure to raise a smile…an eyebrow and who knows what else! The brilliant white Coming Soon Y-Front Briefs are fun and flirty and cut to fit the contours of a women’s body.  At Schultz we guarantee Underwear will never be the same again,  practical and fun that’s what we promise you.   Fun and flirty rolled in to one all for you to show off, just be careful because they may want to get their hands on them!  Arousing who ever gets close to you in these 100% White Cotton Y-Front briefs with a blue trim.

So ladies let prove this report a sham! and that we are proud of our knickers we love buying new underwear and love to wear it and show it off so let’s buy, buy, buy and prove the statistics wrong!

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