Jessica Taylor Modelling for Tesco

Jessica Taylor models new Tesco underwear

Former Liberty X singer Jessica Taylor is the new “face and body” of Tesco’s new designer lingerie brand.

Jessica Taylor the 28-year-old wife of England cricketer Kevin Pietersen will model the Diamond Boutique range, which officially launches on Tuesday.

Taylor has just finished competing on the ITV1 celebrity talent show Dancing on Ice, and will appeared in the series final along with her skating partner Pavel Aubrecht last Sunday.

Taylor, who performed with Liberty X for six years after winning a place through the talent show Popstars, married Pietersen in December 2007, shortly after the band split.   The Diamond Boutique range has been designed by Michelle Mone, founder of the Ultimo underwear firm.   It is described by Tesco as “one of the first high-fashion lingerie lines to be stocked in a supermarket”.

Speaking about the £60 million deal, Mone said: “The styling and quality of the fabrics will not be compromised at all. But when you’re talking about the volumes we’ll have in Tesco, you can get incredible deals on fabrics.”

  • Calendar

    • July 2018
      M T W T F S S
      « Oct    
  • Search