Chloe Madeley – Miss Ultimo lingerie range

Chloe Madeley models for Miss Ultimo

Her mother Judy Finnigan still goes beetroot at the thought of showing her bra as it slipped down for the world to see a off white bra that had seen better days.

But daughter Chloe Madeley is obviously made of sterner stuff.   And unlike Judy’s disastrous wardrobe malfunction – when she accidentally exposed her underwear while accepting an award on national TV – 21-year-old Chloe’s striptease is all her own doing.

Chloe Madeley

She has been chosen to promote Miss Ultimo lingerie.  Being the daughter of Richard Madeley and Judy Finnigan, she might have been expected to carve out a daytime TV career.  But she is making a name for herself in the modelling world.  Last year she posed for FHM magazine.

She insisted her parents had been thrilled with her latest job! I wonder if they are?


‘Because I would never want to do anything that embarrasses them, I do run things by them,’ she told the latest edition of Hello! magazine.   ‘Dad was like, “Are you crazy? You have to do this!” Mum would never have done anything like this when she was my age but then she was the total opposite of me.’ ‘She was a straight-A student – a little genius like Lisa in The Simpsons. I left Leeds University after a term because I was just so over the whole education thing.’  Chloe said her 60-year-old mother had never been skinny and told her she was ‘lucky’ to have inherited her father’s metabolism.

richard and judy

Happy family: Chloe with her parents Richard and Judy in 2007

‘She tells me I’ve got a lovely figure and should be proud of it because she was always bigger and felt like a bit of an outsider at school,’ she said. ‘She wasn’t confident at all, whereas I so am.’

Hello! magazine cover

But after her FHM shoot last July, Richard said he ‘wasn’t comfortable’ with the idea. So let’s hope they like the Miss Ultimo shots better.

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