Lois Winstone models for Ann Summers

Lois Winstone is the face of the new Ann Summers campaign

She may have once have referred to herself as ‘my dad with boobs’, but in reality, Lois Winstone is a lot prettier than her father, gruff East End actor Ray Winstone who is an actor that is very  much in demand  famous for his roles in Henry VIII and Sexy beast to name but two.   Lois will also be hitting the big screens soon and she has just been unveiled as the latest face and figure of Ann Summers, the pictures from the new spring/summer campaign prove that the red-lipped, raven-haired 27-year-old has plenty of charm of her own – and not much of it looks to have come from dad Ray.

Ray Winstone and his daughter Lois arrive at the european premiere of 'Beowulf

Lois Winstone, 27, daughter of actor Ray Winstone and older sister of Jaime Winstone, is the face and figure of Ann Summers’ spring/summer collection

Lois Winstone in Ann Sunmmers lingerie

Gingham Plunge Bra
New! range  at £20.00

With matching knickers at £10.00 and Suspender outfit for £35.00 bargain!

Until now the least exposed Winstone – her younger sister Jaime, girlfriend of Alfie Allen is far more frequently snapped on the social scene – she has been quietly working away at her acting career.

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Jamie, Lois and Elaine Winstone

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Alfie Allen and Jamie Winstone

She may not be acting at the moment but in the past she has acted with her dad in such films as Nil By Mouth and the 2001 offering Last Orders – Lois has also starred in several episodes of The Bill and Holby City, as well as a role in When Evil Calls that she describes intriguingly as a ‘gothic schoolgirl lesbian’.

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As Kirsty in When Evil Calls.

But it is this year that her star is to be truly in the ascendant.   She is set to hit the big screen in Father of Girls, filmed with her father, as well as a much-anticipated British thriller, The Rapture, starring Stephen Fry, Roger Daltry and Danny Dyer.

Head of Ann Summers Jacqueline Gold says she chose Lois for the campaign for her ‘natural fashion sense and innate sophistication’, adding that she made the perfect match for Ann Summers’ most stylish campaign yet.   ‘Her unique, classic look has been ‘instrumental in bringing this stunning new campaign to life’, said Gold.   And Lois certainly does accompany a new vision from the brand, which has undergone quite a transmogrification lately.   Ann Summers have faced the economic crisis head on, transforming many of their stores and revamping their image.

Once seen solely as a hotbed of hen night accessories, the purveyor of plastic penises and talking G-strings has gone all grown up on us, supplementing the PVC maid’s outfits and devil horns with sensual, sophisticated lingerie.

‘This launch marks the beginning of an exciting new era for the brand,’ said Gold, ‘and I am very confident that our customers will be as delighted with the new collections as we are.’

The Enchanted collection, modelled by Lois, is a sweet, vintage-inspired assortment of bras, camisoles and knickers, worked in pretty gingham and checked fabrics and with frill and ribbon details.

Lois follows other girls-about-town and celeb progeny Peaches and Pixie Geldof and Daisy Lowe into lingerie modelling – the former three starred in Agent Provocateur campaigns – as well as Amber Le Bon, daughter of Simon and Yasmin, who models lingerie label Myla’s latest swimwear collection.

See the collection for yourself at annsummers.com

Lois Winstone for Ann Summers
Suspender set £35.00
Lois Winstone for Ann Summers
Strawberry and cream suspender set for £35.00 and upto size 20 – big girls rejoice.

Lois models pieces from Ann Summers’ Enchanted range, costing from £10 for a brief and £20 for a bra

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