Danielle Bux hot lingerie model and crisp cruncher!

Gary Lineker and Danielle Bux as they enjoy their NINTH holiday in 18 months


As Danielle Bux prepares for a gruelling stint working for Marco Pierre White in Hell’s Kitchen, what better way to enjoy your last few days of freedom than relaxing on a beach with your fiance.

Anthea Turner of Morning telly fame!!!

Hell's Kitchen

Adrian Edmondson of The Young ones

Hell's Kitchen

Bruce Grobbelaar x footballer

Hell's Kitchen

Danielle Bux lingerie model and Gary’s squeeze

Hell's Kitchen

Grant Bovey Anthea squeeze for the moment!

Hell's Kitchen

Jody Latham of Shameless fame

Hell's Kitchen

Linda Evans dynasty and big shoulder pad fame and QUESTION – face lift yes or no??

Bruce Grobbelaar

Ms Dynamite singer

Bruce Grobbelaar

Match of the Day host Gary Lineker has whisked his bride-to-be away to Dubai for a romantic holiday in the sun before she prepares to swap her bikinis for an apron and a hairnet and histeronics and shouting.  Yes Chef!!!!

But given the couple’s latest trip abroad is their ninth holiday together since they started dating 18 months ago, perhaps we shouldn’t feel too sorry for her.   Danielle Bux shows off her model figure as she strolls along a Dubai beach with fiance Gary Lineker

Gary Lineker Danielle Bux Dubai

Spotted on a beach in the United Arab Emirates, the La Senza underwear model showed off her stunning figure in a skimpy purple bikini.   With the amount of sunshine holidays the 29-year-old has enjoyed in the last year, there’s no need for Danielle to fake her tan.

Despite his retirement from playing football, 48-year-old Gary proved he still had his toned physique as he flashed his pecs in a pair of white board shorts.

Gary Lineker Danielle Bux Dubai

The look of love: The couple beam at each other as they relax in the sun

Gary Lineker Danielle Bux Dubai

Since former air hostess Danielle started dating Gary, her career has gone from strength to strength.

As well as landing a modelling contract as the face and body of La Senza lingerie, Danielle also joined Gary in the advertising campaign for Walkers Crisps.     So the “girl dun well“.

Gary Lineker and Danielle Bux

Gary Lineker on the transfer list and relegated to the background of Walkers crisps ad

Gary Lineker is used to the starring role, with his crisps in one hand and a witty line from his mouth but now  he is sharing the limelight with his fiance Danielle Bux.  His stunning lingerie model girlfriend Danielle Bux has been brought on board for the “Do Us A Flavour” campaign to find the nation’s newest favourite flavour – and quite simply, she steals the show.

Gary Lineker and Danielle Bux

Gary Lineker got a helping hand from fiancée Danielle Bux in the chilli and chocolate flavour Walkers crisps advert.  In stillettoes and black hotpants, the 29-year-old tinkers under the bonnet of a pink Figaro – while her fiance cheekily tucks into a packet of chilli and chocolate flavour – eh don’t know if I will try that one!  The couple were spotted filming the promo in London back in November and Danielle had to keep covering up in a red blanket to keep warm between takes.

Admittedly, Gary, 48, retakes centre stage for the ads for Walkers’ five other flavours, which kick off on ITV and Channel 4 tonight as he dons a curly moustache and exotic costume to shimmy with Bollywood dancers for the onion bhaji flavour. And he’s plagued by wildlife in the Cajun squirrel promo.

Gary Lineker

Gary said filming was fun because he got to eat all the crisps – but be careful of thw waist line Gary.  The other flavours are fish and chips, crispy duck and hoisin and builder’s breakfast.    He is set to wed lingerie model Danielle after revealing their engagement in September.  Gary proposed with a cushion-cut solitaire diamond while holidaying on the Amalfi Coast in Italy.

Danielle, who says she has been on ‘cloud nine’ since their engagement, told Hello! magazine they are now planning a low-key wedding.  She said: ‘We want to get married abroad and somewhere hot.  ‘We want something small and intimate, especially if we’re travelling abroad. But not at Gary’s house in Barbados.

‘I wouldn’t want a massive wedding where I barely know some people and don’t get to spend decent time with family and friends.’  Gary and Danielle, although both already parents, are also considering having children together.

Gary Lineker

Danielle Bux in some hot shots


La Senza underwear


Launch of La Senza range

Big Ribbon Slot Plunge Bra £16.00 up to   size 38D very reasonably priced
A sumptuous pink and black spotted mesh padded plunge bra. Flirtatious pink ribbon is delicately slotted through a luxurious black lace trim along the neckline, with a pink satin bow featuring at the centre front. Dotted mesh ovelays the pink satin cups. Complete this feminine set with matching thong, shorts and suspender belt, all with romantic slotted ribbon, black lace detail and dotted mesh detailing.

Danielle Bux airbrushed and touched up

Danielle Bux has been airbrushed – Just add her to the list

Danielle Bux is becoming a regular on adverts for the lingerie firm La Senza.  Previously written about you can read it here – La Senza.    But in her latest pictures, fans would be forgiven for not recognising her  – after an apparent blast of heavy air bushing.

danielle bux

On the website there are different colours available in red and blue and when you log on it looks the same photo but touched up again and the colour changed.

Daniella Bux appears in another La Senza advert, but looks different to what she usually does.   Danielle, fiancee to football pundit Gary Lineker,  is pictured in a bright lime green bra – said to be part of the chain’s Double Gel Boost range.   But the picture looks like it has been enhanced making her appear almost unreal – too perfect and too touched up.   Danielle and Gary were pictured this week cuddling up on the beach in Dubai.

The lingerie model who is a mere 29 and the Gary who is 48-years old could barely keep their hands off each other as they kissed the shore.  The pair got engaged in September and were rumoured to be planning a Christmas wedding.

danielle bux and fiance gary lineker

A more natural looking Danielle pictured here with Gary at the launch party held by Walkers.   But it seems they have now decided on  Portofino – the same Italian resort that played host to Wayne and Coleen’s lavish wedding last year. Just a few days ago, they attended the launch of six new flavours of Walkers crisps.  Gary, the ‘face’ of the ad campaigns, was there along with Danielle to promote a competition to see which of new flavours the public will opt for.  Flavours included Fish & Chips, Builder’s Breakfast, Chilli & Chocolate, Cajun Squirrel, Duck And Hoi Sin and Onion Bhaji.

La Senza

Found this on the Telegraph website

Mary Portas examines lingerie shop La Senza

Mary Portas finds La Senza less than thrilling…

OTT bra, £29.36, and thong, £14.68 and Jessica control body, £27.40 both by La Senza, and far right, Ruth Kaye, a high-end stationer from Primrose Hill, London

OTT bra, £29.36, and thong, £14.68 and Jessica control body, £27.40 both by La Senza, and far right, Ruth Kaye, a high-end stationer from Primrose Hill, London.  At the moment on the website everythong is half price or less so some real bargains can be had, click now! www.lasenza.co.uk

La Senza is more than a profitable chain of British lingerie shops.

It is the brand that represents the international aspirations of the $10 billion company behind the huge American lingerie brand Victoria’s Secret. After nearly 20 years as Canada’s number one lingerie line, La Senza has now been rolled out to 45 territories. The British arm has chosen Danielle Bux, Gary Lineker’s fiancée, to front its new promotion, which offers DD-cup bras at the same price as any other bra. La Senza will have its sights set on M&S, where nearly 30 per cent of us still buy our undies, so I went to its Reading store better to understand its British strategy.


The windows All the signs were that the recession had hit the Oracle centre in Reading. I was faced with two routine promotions. The first offered any two chemises from a selection for £25. The second gave you one pair of pyjamas free when you bought another. There was a small sign announcing the arrival of a La Senza jewellery collection, but it was clear from the outset that this store had decided that today’s money lay with the customer focused on value over newness.

Shopability The same story applied throughout – the more specialist products and services, including a new maternity bra and the offer of a free bra fitting, had been pushed to the back behind racks of offers. Pride of place was given to a five-pairs-of-knickers-for-£10 display, some of which had pink pom-poms attached. At least half the product was pink.

Was I being served? Full marks to the girls who worked here. They were the sort you’d want organising your hen party.

Did I buy? I don’t need a pink vest with wake me up at your own risk printed on it. Or the words grumpy but gorgeous written on my bra. So no.

Online lasenza.co.uk launched a blog a few months ago to allow its customers to talk to each other and to the brand. I counted only eight bloggers and all of them clearly worked for the site. This brand is not alone in creating meaningless forums that claim to pass for useful consumer dialogue.

Verdict La Senza Girl came over from Canada recently and was probably unfairly criticised by the media for encouraging young girls to dress sexily. By targeting and focusing on one customer (and her daughter), La Senza is missing the chance to grow to the scale of Victoria’s Secret. The concept is too narrow. This is one brand among many that is having to jettison its higher aspirations to grow its share of the British market and focus on creating value for its current customer. As a result, I don’t see the M&S customer deserting any time soon. Unless she got an invitation to that hen night!

La Senza The Oracle shopping centre, Bridge Street, Reading

Visited Friday, 11am

Number of stores 184

What they sell Lingerie

Website lasenza.co.uk

Key player Leslie H Wexner, chairman and CEO of Limited Brands, the parent company

Good for saucy and fun lingerie at a value price

Bad for aspiration and customer engagement online


Ruth Kaye, high-end stationer, Primrose Hill, London

What do customers look for?

A fashion element. We recently did an invitation for a party at Claridge’s – it was a box containing a clock that popped up. It was Harry Potter-esque and mystical – arrival and departure times for the party were like a hologram: the ‘6pm’ morphed into ’12 midnight’. One trend is for invitations to look like books with covers in linen or leather and the invitation information printed inside on one or more pages. We can print on card, satin, denim, metal, Perspex and wood.

Who buys?

Top-end people, celebrities, politicians and royalty who want something special and are willing to spend a bit more. Our bespoke service costs from £8 per invitation for an order of 100.

How did it all begin?

I saw that there was a gap in the stationery market in the late 1980s. We had a concession in Selfridges for seven years. It was so busy it was hard to concentrate, but the right people came through the door. I opened the shop a year ago. Our shopfront is filled with ribbon and invitations hanging from mini-pegs – people can see what we do without having to enter. We’re by appointment only. Sophie, my daughter, designs – she has a different style to me so we complement each other.

Which materials do you use?

I use British paper and fabric manufacturers. We do a 1,700g board, four times heavier then an average invitation card, edged in bright colour with extreme letterpress (in which letters are indented into the paper).

It’s all very tactile. In this country, the heavier the card, the better the party.

Your favourite design?

A winter white card with copper edging and a dark aubergine print. Ruth Kaye Design (stationery), The Studio, 48 Chalcot Road, London NW1 (020-7722 7227; ruthkayedesign.com)

Interview by Summer Nocon

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