Dita Von Teese new range for Wonderbra

Dita Von Teese designing bras once again!

Dita famous for make the simple strip hot and sexy is designing bras, knickers and corsets for Wonderbra.  It is not the first time as she has modelled and designed a range previously it can be found on sites such as Littlewoods.

In today’s economy luxuries have been cut but spending on knickers has raised – YIPEE – people staying in so The Underwearqueen predicts a baby boom in 9 months too.  Also sex toys have risen in sales !!!! Which is great too.  Staying in is the new going out – and what fun is happening.

Hello boys – Dita Von Teese shows off her latest lingerie offering

Dita Von Teese

Her collection is a combination of 1950s shapes and 1940s fabrics and is her first line of designed garments for which she is famous for – what a waist Dita has.   Dita just loves the 1940-50’s fashion which she used as inspiration for her new range.    The pieces include a mixture of suspenders, thongs and bras, which Von Teese says are so comfortable that she wears them regularly.

dita von teese

She admits her current incarnation as the face of Wonderbra is a dream come true, “I’ve always wanted to do something with lingerie and it was important for the finished product to be something I would wear myself.”

She has her detractors, after all, removing most of her clothes on stage means `a lot of people think that what I do is anti-feminist’, she admits.   “But most of my fans are women and my whole thing has been about finding sexual power rather than abusing it.”   Not just a pretty face: Dita’s business acumen has earned her millions

Agent Provocateur

Agent Provocateur’s new lingerie campaign sees women enslave men to attend their every whim…oh yes please!

According to the Daily Mail recently they wrote the following – Women take over the world (WE ALREADY OWN IT!!) – or at least the woods – in Agent Provocateur’s latest lingerie and swimwear campaign, The Call of the Sirens…

Starring flame-haired supermodel Karen Elson as queen of the sirens along with her blonde and brunette ‘sirenettes’, the campaign, staged in an mist-wreathed forest – depicts ‘a decadent world where women are bold, fearless and liberated and men enslaved to attend their every whim’, say Agent Provocateur.

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Karen Elson on the catwalk

Flame-haired supermodel Karen Elson, top left, is the queen of the sirens in Agent Provocateur’s new spring/summer lingerie and swimwear campaign.

Agent Provocateur lingerie campaign

In one frame, Karen Elson, wearing a tartan and broderie anglaise lingerie set and ribbed white suspenders, subdues a knight who lies prostrate on the floor; in another, the model pins a hapless male model to the floor with her stilettos while she’s crowned with a thorn wreath. Even more fittingly, one of the enslaved male models has the surname Slave. How Dickensian.

With recent news reports suggesting lingerie sales are bucking trends related to the economic downturn, this lavish campaign marks the beginning of another successful season for Agent Provocateur.

The firm last week reported that it was ‘going from strength to strength’ as British couples keep recession at bay in the bedroom.  The company’s total sales have grown by 8 per cent since the end of March last year, despite the increasing pressure on retailers elsewhere.

Chief executive Garry Hogarth said: ‘Agent Provocateur is going from strength to strength. Despite the challenges of the global economic environment, we continue to trade strongly.’

Agent ProvcateurAgent Provcateur

Lingerie from Agent Provocateur's new spring/summer range

Lingerie from Agent Provocateur's new spring/summer range

Sirens:models wear the sunshine yellow point d’esprit silk-trimmed Jodie bra and demi-bra, both £70 and briefs, from £40, and suspender, £45. Right, the Anastasia collection in tulle: bra, £55, body, £145 and brief £55

Karen Elson stars in the campaign, which Agent Provocateur say depicts ‘a world where women are bold, fearless and liberated and men are enslaved to attend their every whim’. To view the collection in full, visit www.agentprovocateur.com

Sirens: models wear the sunshine yellow point d’esprit silk-trimmed Jodie bra and demi-bra, both £70 and briefs, from £40, and suspender, £45. The Anastasia collection in tulle: bra, £55, body, £145 and brief £55


Karen Elson in Agent Provocateur's new spring/summer campaig

Karen Elson

Karen Elson stars in the campaign, which Agent Provocateur say depicts ‘a world where women are bold, fearless and liberated and men are enslaved to attend their every whim’. To view the collection in full, visit www.agentprovocateur.com

Lois Winstone models for Ann Summers

Lois Winstone is the face of the new Ann Summers campaign

She may have once have referred to herself as ‘my dad with boobs’, but in reality, Lois Winstone is a lot prettier than her father, gruff East End actor Ray Winstone who is an actor that is very  much in demand  famous for his roles in Henry VIII and Sexy beast to name but two.   Lois will also be hitting the big screens soon and she has just been unveiled as the latest face and figure of Ann Summers, the pictures from the new spring/summer campaign prove that the red-lipped, raven-haired 27-year-old has plenty of charm of her own – and not much of it looks to have come from dad Ray.

Ray Winstone and his daughter Lois arrive at the european premiere of 'Beowulf

Lois Winstone, 27, daughter of actor Ray Winstone and older sister of Jaime Winstone, is the face and figure of Ann Summers’ spring/summer collection

Lois Winstone in Ann Sunmmers lingerie

Gingham Plunge Bra
New! range  at £20.00

With matching knickers at £10.00 and Suspender outfit for £35.00 bargain!

Until now the least exposed Winstone – her younger sister Jaime, girlfriend of Alfie Allen is far more frequently snapped on the social scene – she has been quietly working away at her acting career.

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Jamie, Lois and Elaine Winstone

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Alfie Allen and Jamie Winstone

She may not be acting at the moment but in the past she has acted with her dad in such films as Nil By Mouth and the 2001 offering Last Orders – Lois has also starred in several episodes of The Bill and Holby City, as well as a role in When Evil Calls that she describes intriguingly as a ‘gothic schoolgirl lesbian’.

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As Kirsty in When Evil Calls.

But it is this year that her star is to be truly in the ascendant.   She is set to hit the big screen in Father of Girls, filmed with her father, as well as a much-anticipated British thriller, The Rapture, starring Stephen Fry, Roger Daltry and Danny Dyer.

Head of Ann Summers Jacqueline Gold says she chose Lois for the campaign for her ‘natural fashion sense and innate sophistication’, adding that she made the perfect match for Ann Summers’ most stylish campaign yet.   ‘Her unique, classic look has been ‘instrumental in bringing this stunning new campaign to life’, said Gold.   And Lois certainly does accompany a new vision from the brand, which has undergone quite a transmogrification lately.   Ann Summers have faced the economic crisis head on, transforming many of their stores and revamping their image.

Once seen solely as a hotbed of hen night accessories, the purveyor of plastic penises and talking G-strings has gone all grown up on us, supplementing the PVC maid’s outfits and devil horns with sensual, sophisticated lingerie.

‘This launch marks the beginning of an exciting new era for the brand,’ said Gold, ‘and I am very confident that our customers will be as delighted with the new collections as we are.’

The Enchanted collection, modelled by Lois, is a sweet, vintage-inspired assortment of bras, camisoles and knickers, worked in pretty gingham and checked fabrics and with frill and ribbon details.

Lois follows other girls-about-town and celeb progeny Peaches and Pixie Geldof and Daisy Lowe into lingerie modelling – the former three starred in Agent Provocateur campaigns – as well as Amber Le Bon, daughter of Simon and Yasmin, who models lingerie label Myla’s latest swimwear collection.

See the collection for yourself at annsummers.com

Lois Winstone for Ann Summers
Suspender set £35.00
Lois Winstone for Ann Summers
Strawberry and cream suspender set for £35.00 and upto size 20 – big girls rejoice.

Lois models pieces from Ann Summers’ Enchanted range, costing from £10 for a brief and £20 for a bra

Jessica Taylor Modelling for Tesco

Jessica Taylor models new Tesco underwear

Former Liberty X singer Jessica Taylor is the new “face and body” of Tesco’s new designer lingerie brand.

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Jessica Taylor the 28-year-old wife of England cricketer Kevin Pietersen will model the Diamond Boutique range, which officially launches on Tuesday.

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Taylor has just finished competing on the ITV1 celebrity talent show Dancing on Ice, and will appeared in the series final along with her skating partner Pavel Aubrecht last Sunday.

Taylor, who performed with Liberty X for six years after winning a place through the talent show Popstars, married Pietersen in December 2007, shortly after the band split.   The Diamond Boutique range has been designed by Michelle Mone, founder of the Ultimo underwear firm.   It is described by Tesco as “one of the first high-fashion lingerie lines to be stocked in a supermarket”.

Speaking about the £60 million deal, Mone said: “The styling and quality of the fabrics will not be compromised at all. But when you’re talking about the volumes we’ll have in Tesco, you can get incredible deals on fabrics.”

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