Alessandra Ambrosio new face of Always

Alessandra Ambrosio famous for her modelling of posh lingerie is now the face of Always the feminine product.

Model looks: She ensured her leg was fully on display thanks to the large side split in the gown

Victoria secrets Strapless bra and as they bill it very sexy!

Open Ratings Snapshot
So many sexy style options, with five ways to wear it and plush padding for the lift and cleavage you love. This multi-way creates the sexiest shape imaginable and unbelievable push-up. With a plunge front and glamorous little touches like a sparkling center rhinestone and front bow, it’s a must for low-cut necklines.

 V367087_EDIT_EL

  • Dramatic lift
  • Underwire cups
  • Twinned, fully adjustable straps
  • Wear classic, crossback, halter, one-strap or strapless
  • Infinity Edge technology for an invisible look under clothes
  • Imported nylon/spandex

Deep plunge dress what could she wear underneath?

Sexy plunge u bra

£24.00

Product code 100252

Colour: Black

We love this black plunge bra that slips perfectly under daring necklines. The low u-shape front offers fabulous support thanks to the wide underband. Smooth padded cups ensure a great shape, while multi-way straps mean you can wear this style halter neck and low back too.

Or maybe breast lift tape it is specially shaped pieces of tape that are designed to lift your boobs.   It is available in some lingerie shops, if they have it it should be with bra accessories (extenders, extra straps etc). You can also buy it online on websites like Amazon.

Strapless Wonderbra

Finally a strapless bra that actually works: Wonderbra unveils revolutionary ‘finger design’ underwear

Let’s face it how many strapless bras have you bought that roll down at the front and the sides – of you say none – Me thinks you mightbe lying.  The summer is HERE thank goodness and we are reaching for the strapless tops and dresses  and if your lucky showing off your tanned shoulders  all across the country.

However, keeping boobs in place can be fraught with difficulties as conventional strapless bras often head south after a rigorous session on the dance floor or even just a stroll to the bar.   But now help is at hand as Wonderbra launch their revolutionary Ultimate Strapless bra which promises to stay up as long as you do.

The cleavage boosting strapless bra from Wonderbra was unveiled at Westfield Shopping Centre today

 Wonderbra's new Ultimate Strapless br

The bra has been designed to mimic the ideal lift and support achieved when women hold up their own bust with the help of a brand new structure shaped with four ‘fingers’ that is moulded into each cup, totally replacing conventional underwire.

Available in cup sizes A-F at around £32, the breakthrough bra was unveiled at the Westfield Shopping Centre in London today by a selection of models wearing sequin leggings and little else as they strutted around to showcase the underwear and its uplifting benefits.

Two years in the making: The four finger design mimics the lift and support achieved when women hold up their own bust

Wonderbra's new Ultimate Strapless bra

Rigorous testing: Hundreds of hours were spent making sure the bra stayed up during dancing, bending and jumping

Wonderbra

Wonderbra spent two years researching and developing the technology with Cambridge-based innovators, as well as spending hundreds of hours in testing to create the ‘hands’, which are invisible from the outside.

‘We conducted a comprehensive series of tests with real girls, which included dancing, bending, stretching and jumping, all designed to put the bra through its paces,’ said Julia Nolan of Wonderbra.

‘This unique technology lifts the weight of the bust, supports and gives a trusted Wonderbra cleavage. We have created a groundbreaking garment giving women the perfect solution to the age old strapless bra problem,’ added Julia.

So will be the bra mean an end to hoiking up and constant rearranging of clothing normally associated with strapless underwear?

Sarah, 25, from London wore the strapless bra to Ascot horse races recently and was pleased with the results: ‘I didn’t quite believe it until I tried it myself! I wore the bra for a whole day at the races and I didn’t worry once about it – even when I was jumping up and down, cheering my horse on.’

Another woman to get her hands on the uplifting underwear is Faye from Swindon. The 23-year-old took her bra out for a night with the girls and says: ‘The bra is very comfortable and supportive; I didn’t have to pull it up once.’

Dita Von Teese new range for Wonderbra

Dita Von Teese designing bras once again!

Dita famous for make the simple strip hot and sexy is designing bras, knickers and corsets for Wonderbra.  It is not the first time as she has modelled and designed a range previously it can be found on sites such as Littlewoods.

In today’s economy luxuries have been cut but spending on knickers has raised – YIPEE – people staying in so The Underwearqueen predicts a baby boom in 9 months too.  Also sex toys have risen in sales !!!! Which is great too.  Staying in is the new going out – and what fun is happening.

Hello boys – Dita Von Teese shows off her latest lingerie offering

Dita Von Teese

Her collection is a combination of 1950s shapes and 1940s fabrics and is her first line of designed garments for which she is famous for – what a waist Dita has.   Dita just loves the 1940-50’s fashion which she used as inspiration for her new range.    The pieces include a mixture of suspenders, thongs and bras, which Von Teese says are so comfortable that she wears them regularly.

dita von teese

She admits her current incarnation as the face of Wonderbra is a dream come true, “I’ve always wanted to do something with lingerie and it was important for the finished product to be something I would wear myself.”

She has her detractors, after all, removing most of her clothes on stage means `a lot of people think that what I do is anti-feminist’, she admits.   “But most of my fans are women and my whole thing has been about finding sexual power rather than abusing it.”   Not just a pretty face: Dita’s business acumen has earned her millions

Lois Winstone models for Ann Summers

Lois Winstone is the face of the new Ann Summers campaign

She may have once have referred to herself as ‘my dad with boobs’, but in reality, Lois Winstone is a lot prettier than her father, gruff East End actor Ray Winstone who is an actor that is very  much in demand  famous for his roles in Henry VIII and Sexy beast to name but two.   Lois will also be hitting the big screens soon and she has just been unveiled as the latest face and figure of Ann Summers, the pictures from the new spring/summer campaign prove that the red-lipped, raven-haired 27-year-old has plenty of charm of her own – and not much of it looks to have come from dad Ray.

Ray Winstone and his daughter Lois arrive at the european premiere of 'Beowulf

Lois Winstone, 27, daughter of actor Ray Winstone and older sister of Jaime Winstone, is the face and figure of Ann Summers’ spring/summer collection

Lois Winstone in Ann Sunmmers lingerie

Gingham Plunge Bra
New! range  at £20.00

With matching knickers at £10.00 and Suspender outfit for £35.00 bargain!

Until now the least exposed Winstone – her younger sister Jaime, girlfriend of Alfie Allen is far more frequently snapped on the social scene – she has been quietly working away at her acting career.

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Jamie, Lois and Elaine Winstone

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Alfie Allen and Jamie Winstone

She may not be acting at the moment but in the past she has acted with her dad in such films as Nil By Mouth and the 2001 offering Last Orders – Lois has also starred in several episodes of The Bill and Holby City, as well as a role in When Evil Calls that she describes intriguingly as a ‘gothic schoolgirl lesbian’.

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As Kirsty in When Evil Calls.

But it is this year that her star is to be truly in the ascendant.   She is set to hit the big screen in Father of Girls, filmed with her father, as well as a much-anticipated British thriller, The Rapture, starring Stephen Fry, Roger Daltry and Danny Dyer.

Head of Ann Summers Jacqueline Gold says she chose Lois for the campaign for her ‘natural fashion sense and innate sophistication’, adding that she made the perfect match for Ann Summers’ most stylish campaign yet.   ‘Her unique, classic look has been ‘instrumental in bringing this stunning new campaign to life’, said Gold.   And Lois certainly does accompany a new vision from the brand, which has undergone quite a transmogrification lately.   Ann Summers have faced the economic crisis head on, transforming many of their stores and revamping their image.

Once seen solely as a hotbed of hen night accessories, the purveyor of plastic penises and talking G-strings has gone all grown up on us, supplementing the PVC maid’s outfits and devil horns with sensual, sophisticated lingerie.

‘This launch marks the beginning of an exciting new era for the brand,’ said Gold, ‘and I am very confident that our customers will be as delighted with the new collections as we are.’

The Enchanted collection, modelled by Lois, is a sweet, vintage-inspired assortment of bras, camisoles and knickers, worked in pretty gingham and checked fabrics and with frill and ribbon details.

Lois follows other girls-about-town and celeb progeny Peaches and Pixie Geldof and Daisy Lowe into lingerie modelling – the former three starred in Agent Provocateur campaigns – as well as Amber Le Bon, daughter of Simon and Yasmin, who models lingerie label Myla’s latest swimwear collection.

See the collection for yourself at annsummers.com

Lois Winstone for Ann Summers
Suspender set £35.00
Lois Winstone for Ann Summers
Strawberry and cream suspender set for £35.00 and upto size 20 – big girls rejoice.

Lois models pieces from Ann Summers’ Enchanted range, costing from £10 for a brief and £20 for a bra

Jessica Taylor Modelling for Tesco

Jessica Taylor models new Tesco underwear

Former Liberty X singer Jessica Taylor is the new “face and body” of Tesco’s new designer lingerie brand.

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Jessica Taylor the 28-year-old wife of England cricketer Kevin Pietersen will model the Diamond Boutique range, which officially launches on Tuesday.

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Taylor has just finished competing on the ITV1 celebrity talent show Dancing on Ice, and will appeared in the series final along with her skating partner Pavel Aubrecht last Sunday.

Taylor, who performed with Liberty X for six years after winning a place through the talent show Popstars, married Pietersen in December 2007, shortly after the band split.   The Diamond Boutique range has been designed by Michelle Mone, founder of the Ultimo underwear firm.   It is described by Tesco as “one of the first high-fashion lingerie lines to be stocked in a supermarket”.

Speaking about the £60 million deal, Mone said: “The styling and quality of the fabrics will not be compromised at all. But when you’re talking about the volumes we’ll have in Tesco, you can get incredible deals on fabrics.”

Mel B’s Knickers and Bra

Mel B prepares models burlesque just like Dita!

Just wearing her undies and smouldering against the velvet curtains, Mel B has replaced her alter ego Scary Spice with a new one – Peep Diva.   The former Spice Girl is set to make her debut on the Las Vegas stage later this month as Peep Diva in the burlesque Peep Show.

Although there will be topless dancers in  the show, Mel B will be keeping her curves under wraps, describing her costume as ‘scantily clad, but in a classy way.’

Showtime: Mel B’s campaign for Ultimo conjures up the glamour of burlesque, ahead of her Las Vegas debut in Peep Show

Showtime: Mel B's campaign for Ultimo conjures up the glamour of burlesque, ahead of her new Las Vegas show

Spicy Girl: Mel B shows off her toned figure in the photoshoot

Spicy Girl: Mel B shows off her toned figure in the photoshoot

Mel B’s character is described as ‘a bold and powerful woman with all the answers’ who guides the timid character of Bo on a swift journey of ‘awakening and self-discovery’.

Mel said “Burlesque is all about embracing and celebrating your body. The shoot was fantastic and I felt every inch the burlesque star,” The Daily Star quoted her, as saying. “A girl’s gotta have great lingerie, but it’s also all about the wink and the tease that goes with it. Modelling lingerie is really empowering and it was fantastic to get in character. The new Ultimo collection is super-feminine, with lashings of elaborate detailing, luscious colours and sexy fabrics. I just love it!” she added.

Mel B’s previous shoots for Ultimo have raised suggestions that the shots have been airbrushed.  But the latest photos appeared entirely natural, with her curves and tattoos on display.  She wears a series of underwear sets, teamed with vintage accessories.   Michelle Mone, creator of Ultimo, said: ‘We wanted to recreate the classic bombshell look of burlesque legends like Betty Page and Gypsy Rose Lee, full of curves and glamour. Mel B did an astounding job and really got into the spirit of the shoot.   ‘The UK has a real heritage of burlesque, so we wanted to celebrate this and encourage women to find their own alter-ego.’

Ready for the stage: Mel B says her Las Vegas show will involve some nudity, but she will not be going topless

Is she still scary? Mel B has swapped her alter ego Scary Spice for a new one – Peep Diva

Is she still scary? Mel B poses with a variety of vintage props in the new advertising campaign

Like the shoes Mel!

Caprice has launched a new lingerie line!!!!

Caprice shows off her tacky new lingerie collection

Caprice

Caprice unveils her latest lingerie and swimwear collections with her dog at Liverpool Fashion Week.    Caprice is used to modelling lingerie all round the world and strutting down the catwalk.  And now she is at Liverpool fashion week showing her new range of undies to WAGs and soap celebs.

The range has received mixed review and with few papers saying it was basically “tacky and crap”.


Frills and spills: The fashion event included a high-cut leopard print swimsuit and best selling bikinis

Cheap and cheerful: Orange-tanned models in platform stilettos took to the catwalk at the Adelphi Hotel

Caprice

Pre designing and causing a stir

Caprice

Then and now: Caprice back in 1996 when she hit the headlines for her revealing lace Versace dress and her latest campaign for her own swimwear range

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