Cellulite Knickers selling like hot cakes

Shoppers get knickers in a twist in mad, mad rush to buy best-selling anti-cellulite £25 control pants

The Scala Bio-Fir Anti-Cellulite knickers promise to reduce cellulite and cost a mere £25

Model wearing scala pants from John Lewis

They are the fat-busting knickers Bridget Jones would die for. And they are back on sale in John Lewis today.When the department store unveiled the Scala Bio-Fir Anti-Cellulite pants in May, staff were mobbed by a rush of customers as the company website sold out within the hour while the Oxford Street branch ran out of supplies on the first day.  On sale for £25, the knickers were soon changing hands on eBay for up to £60, yes I said £60.00, EBAY1,

The pants promise to give wearers a better bottom and banish the dreaded ‘orange peel effect’. And women insist that, unlike other supposed cures, these pants work.   They are only available in John Lewis, which says the knickers have been its fastest selling lingerie range in the past decade.   The company has ordered 40,000 of the pants to meet demand from fans of the range – said to include Sienna Miller, who has admitted to having cellulite.

More than 4,000 women signed up for an email alert that they are back in shops, suggesting the latest batch could also sell out fast.   The fabric of the £25 pants contains crystals which warm up when they come in contact with the skin. The heat is said to improve the circulation in the thighs, bottom and stomach, encouraging fat cells to ‘melt’ into a liquid.

This is then excreted from the body by the liver. Research showed that four out of five women who wore the knickers every day for a month lost inches from their stomach, hips and thighs. Cellulite was also reduced. The effects are said to last up to 12 months, provided wearers exercise and eat healthily.  ‘This product has created a real phenomenon among women, with customers buying as much as 10 pairs each,’ said Helen Spencer, John Lewis’s lingerie buyer.

The first to buy the pants today was 32-year-old Kristen Makin, who said: ‘I am going to be a bridesmaid on Saturday so I wanted to streamline my dress. It wouldn’t hurt to kill off a bit of cellulite too.’

Science behind anti-cellulite knickers

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